Heineken tells pubs to plan drinks lists around weight-loss jabs

Heineken has warned UK pubs and bars that rising use of GLP-1 weight-loss drugs could hit beer and cider sales, The Caterer reports, citing a presentation seen by Reuters. The drugs can suppress the appetite for alcohol as well as food, and Heineken says multi-pint sessions may become harder to sustain.

What Heineken suggests venues do - Promote half pints - Give low and no-alcohol drinks more space - Pair drinks with small plates

The numbers behind it KAM Insight found up to 7% of UK adults were using GLP-1 drugs in 2025. PwC data shows 61% of users spend less when dining out; of those cutting back, 28% order less alcohol and 26% fewer desserts. Heineken says it will keep monitoring behaviour into 2027.

For your venue: check how halves and low and no drinks are priced and shown on your list, not hidden at the bottom. A guest who drinks less but stays for a half and a small plate is still a cover worth keeping, so watch spend per head rather than pints poured.